The Ultimate Goal For Your Business

What is the ultimate goal for your business? When you get up in the morning and you drive into work, or you’re an entrepreneur and you roll out of bed and get on your computer, what is your goal?

Most companies will answer this with one of the following answers:

  • To be the best….
  • To be the biggest….
  • To be the fastest….
  • To be #1 in….

And then they will take that vision and run to their employees and shout out these visions with passion! The problem is, nobody knows what these look like, and nobody knows how to measure these goals. Because their really is no way to do that because how will you know when to stop or …

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