“The Real State of the Veteran-Owned Business World” (I Promise Not To Make You Sick)

A comment was made to me several months ago by a Fortune 500 top-level executive. I was approaching them on the subject of my own company and before I could describe it, this is what he said, “John, I know you’re a veteran, so please don’t take offense…but, if I see another apparel, coffee, or gadget veteran start-up business, I’m going to get sick!” He actually used the S-word. Sheepishly, I chuckled because he was speaking of me as well. But, oh boy, I was miffed inside. I so wanted to react and let him have it. I wanted to defend my veteran brothers, sisters, and myself who had the courage to believe in something bigger than ourselves AND to start a business of …

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