Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. Social media marketing management is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. HMG has a proven team of social media experts and thought leaders that will take you through a step-by-step process to ensure that your social media marketing campaign meets its objectives.
We begin all social media marketing campaigns by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery and data analysis, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
Content marketing is one of the most important aspects of effective integrated digital strategies and services, and it’s changing the face of SEO and Social Media as we know it. According to TMG Custom Media, 90% of consumers find custom content useful and 78% believe that organizations providing a custom content strategy are interested in building good relationships with them. Additionally, because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that content marketing agency.
Powerful content marketing for digital inbound marketing strategies can come in many forms including blogs, infographics, video, eBooks, slide shares, whitepapers, images, and more. More brands are using content marketing to engage their audience and build trusting relationships. Great custom content shows a brand’s customers that they are experts in their field and care about educating and entertaining them.